A total of 60 bulls sold from 68 offered for an average of $7117.

Repeat clients Tom and Chris Hughes, Bannister Station, Goulburn, paid the top price of $18,000 for Lot 14, Reiland Melrose M78 (ET).

The March 2016 drop Reiland Gangman G581 son weighed 813kg, and had a scrotal circumference of 41cm.

A full embryo transfer brother, Reiland Miracle M118, was bought by Bannister Station for $7000.

Reiland Angus co-principal Mark Lucas said the stronger presence of low birth-weight bulls in the sale encouraged the commercial buying strength.

“The low birthweight had to be linked with decent growth and good carcase,’’ Mr Lucas said.

“We had five new clients at the sale and one bought the highest efficiency bull we have ever bred for $16,000. Daniel Tarlinton, Elders Crookwell, brought repeat clients from Goulburn to the sale looking for bulls with growth.

“A total of three commercial clients picked up six bulls for their grassfed and feeder steer operations, and to breed females for their herd,’’ Mr Tarlinton said.

The second top price of $16,000 was paid by John Fleming, Wagga, for Reiland Lyons L1045, a August 2015 drop son of Silveiras Conversion 8064.

Reiland Angus retained 50 per cent semen and marketing rights in the bull. Mr Fleming also paid $9000 for low birthweight sire, Reiland Murrumburra M272.

Graham and Judy Houston, Houston Pastoral, Burrowye, Vic, celebrated the purchase of their 100th Reiland bull at the sale, after using the genetics for two decades.

The couple paid to a top of $15,000 for a total of five bulls on the day for their 2400 cow herd.

The sale was interfaced with AuctionsPlus for the first time, and also raised donations for the mental health awareness charity, RUOK?

The lucky winner of a trip to Beef 2018 at Rockhampton was James Chant, Oldbury Farm manager, Breadalbane after purchasing four bulls at the sale to a top of $9000.