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Mr Cocking formerly held the reins at Riverina Wool Testers and Fabstock and has stood on the board of AWI for two terms (four years).
He told The Rural he was standing on a platform of grower representation. With the industry experiencing high prices and a return to glory days he said it was important to get things right in terms of grower representation and marketing of the sector.
“Obviously the wool industry is in good shape … I am still passionate about bringing the industry together and engaging with growers,” he said.
“This is a big challenge and something that organisations like AWI are at the forefront of,” he said. Mr Cocking said ultimately AWI was owned by growers and it was important that board members act on their behalf.
He said marketing, animal welfare and uniting the industry were paramount objectives in his quest for another term on the board. “It is my plan to act in the best interest of the industry and to set it up for the next 10 or 20 years ahead to meet the challenges,” he said.