‘Ordinary’ data holding back the lamb industry

Annabelle Cleeland
July 4 2017 - 11:51am
The lamb industry has entered a new data-era as major investments into data collection by JBS Australia leads to greater analysis of compliance for producers, buyers and processors.
The lamb industry has entered a new data-era as major investments into data collection by JBS Australia leads to greater analysis of compliance for producers, buyers and processors.

LAMBS that have been bitten by dogs are being discounted heavily by meat processors, but until recently, producers would have been none the wiser about the cause of their slashed carcase weights. 

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Annabelle Cleeland

Annabelle Cleeland

National Sheep & Wool Writer

Annabelle Cleeland is Fairfax Media’s national sheep and wool writer. Annabelle joined the Fairfax team in 2012 to nurture her love of Australian agriculture. She began as the Victorian western district reporter at Stock & Land before taking on a senior position as a journalist reporting on all industries statewide. Annabelle’s appetite to report on issues which affect the sheep and wool industry has seen her travel to many parts of Australia and abroad. She is excited to spin industry yarns during a period of substantial demand for the sheepmeat and wool industries. Annabelle enjoys horse riding and climbing mountains, and is a lazy supporter of the Geelong Football Club.

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