VALUE adding has been stepped up a notch with a new snack made from Riveirna rice.
SunRice’s new rice cake bites have been launched in major supermarkets across Australia with a forecast volume of around two million packets per year, and plans to take them global in the future.
Developed to provide consumers with a gluten-free, on-the-go snack option, the Rice Cake Bites are made at the Leeton manufacturing facility.
SunRice chairman Laurie Arthur said the new product demonstrated the company’s strength as an Australian agribusiness.
“Riverina rice growers are world leaders in productivity, efficiency and sustainability,” he said.
“SunRice adds value to the Riverina rice crop through innovation and regional manufacturing operations that employ around 700 staff (primarily in Leeton and Deniliquin in the NSW Riverina),” he said.
“Our innovation is driven by extensive consumer insights and identification of global macro-trends, such as demand for food safety, meal convenience, healthy eating and snacking options, and the ‘sushi’ revolution,” Mr Arthur said.