Reiland Angus will beholding its annual spring sale on September 6 with past and future clients able to select from a hand-picked offering of rising two-year-old and elite 16-month-old yearling bulls.
Cattle breeding is a "long game" with ongoing personal selection relative to the market requirement, personal preference and suitability to the environment that the cattle are expected to perform within.
Undoubtedly the past two years have challenged all livestock expectations with the best and most economic trait often over looked - being constitution and an animal's ability to maintain condition on less than optional nutrition.
The spring offering of bulls by Reiland emanates from a heavily classed and time-proven cow herd run under challenging "real world" conditions.
Excessive selection for high energy demand traits of growth and milk certainly need to be kept in perspective at seed stock level. The ongoing issue of mature cow weight also requires careful consideration, given the implication of higher maintenance requirements in a cow herd that consumes about 70 per cent of dry matter grown on a property.
Drought circumstance will always "select" the females that fit the environment and remain fertile and productive.
Reiland Angus prides itself on the continual focus on these practical and high economic selection criteria and stands strongly behind the bulls offered at the spring sale.
The Lucas family has been developing superior, relevant and profitable Angus genetics for the beef industry for 48 years.
The Royal Flying Doctor Service will be supported at this year's sale, with 20 per cent of proceeds from the sale of lot 3 - NLRN1179 Reiland Nelson - going to the cause.
Reiland Angus is also a sponsor of Gavin and John Peaty, who participate in the Outback Car Trek that raises funds for the RFDS.