From social media, a website offering modern options like Afterpay, as well as a presence at country shows, mixed marketing techniques are paying dividends for the brand known as Brushwoods.

Those who visited Ganmain Show recently may have met local resident Kendra Kerrisk of "Pleasant Valley," who was showcasing her olive oil, oats and hand-made soap products.

While this presence is a stark contrast to the online marketing, which is giving Brushwoods influence far beyond the Riverina, Mrs Kerrisk explained that interacting with people face-to-face and telling the stories behind the 100 per cent Australian products was invaluable.

Mrs Kerrisk has an attachment to the rural industry that runs deep.

She has worked as a scientist for the dairy industry in both Australian and New Zealand. By putting her analytical skills to use she has been able to produce and market niche products that draw in plenty of interest and help to keep the Riverina on the map.

It all started with producing olive oil. An olive grove was on the property at Ganmain before Mrs Kerrisk and her husband Brent purchased the property.

The trees are now around 20 years old and the couple produced their first olive oil back in 2014. From that time the growth curve has been steep.

By focusing on seasonal markets they were able to deliver the best quality olive oil to customers. And that quality has kept buyers coming back year after year.

A flow on from the olive oil soon came in the form of soap. Through connections in Camden Mrs Kerrisk was introduced to a specialist soap maker who uses olive oil in her products.

Now the lemon-myrtle liquid and bar soaps can be found as part of the Brushwoods range. And in the same way the olive oil is a "seasonal product", Mrs Kerrisk said there was no reason why they couldn't produce "seasonal soap" too.

In keeping with positive growth curve Brushwoods soon adopted the concept of selling oats too.

Processing oats is no easy feat. And despite the possibility of using an old pillow case and bashing it about to de-hull the oats, this was thought about but not adopted.

The processing and marketing of oats attracted a lot of thought and logistical evaluation.

"It got us thinking ... why are farmers price takers, why can't we process our own oats," Mrs Kerrisk said.

For now the Brushwoods oats are processed at a larger facility in northern NSW to the specifications needed to meet the online, and physical market.

But the demand is strong. Even the main buying group, males aged 25 to 45, comes as somewhat of a surprise.

"The taste is unique ... people can make their own muesli or make it into granola," she said.