The Lucas family drew a mix of new and repeat buyers and the selling was supported by AuctionsPlus.

A total of 69 bulls were offered and sold to a new record top price of $38,000, gross of $1.216 million and new record average of $17,623. The new average was above he autumn result of $11,850, set earlier this year.

Reiland Richie R282 was snapped up for the top price by a syndicate comprising commercial enterprises from Rugby, Proudford Agricultural Company and "Riverview," Wallah.

Weighing 730kg, Richie R282 was sired by Ayrvale Lalor L56 and out of Reiland Elsa N799.

The autumn-drop 2020 bull ranked top five per cent of the breed for 400 and 600 day weight, had a low birthweight at +3.4kg, positive calving ease and a short gestation.

Reiland Angus retained 50 per cent semen and marketing rights in the young sire, with a semen order received from King Island and interest from Victoria.

Dougal Kelly, Riverview Wallah, was impressed by the bull's depth, growth, docility and carcase BREEDPAN figures.

"We plan to do an AI program in the spring using the bull over the majority of our heifers," Mr Kelly said.

"This is our first time using AI to shorten the calving period to three to four weeks."

"Riverview," Wallah also paid the second-top price of $33,000 for Reiland Reedy R332, a son of Landfall Reality L76 and ranking in the top 10 per cent for eye muscle, top 15 per cent for calving ease, low birthweight and +123kg for 600 day growth.

Michael Wulfgarten, Yabtree Pastoral Company, Mundarlo, paid $24,000 for the opening lot, Reiland Quiz Q682, and backed this up with $22,000 for lot 2, Reiland Quilt Q683.

Repeat buyers Dick and Jenny Turnbull, Holbrook, paid $30,000 for Reiland Remi R88, a son of Spring Hill Mistobajangles M9.

Reiland Angus co-principal Mark Lucas said it was satisfying to see repeat clients reinvesting in their herds with improved genetics.